My Manifesto

I keep doing the same thing and I only recently figured out why.

Every time I create a course, I put a price on it… and then I take the price off. I’ve done it more times than I can count.

For a while, I thought I was just bad at monetizing. Turns out, that wasn’t the problem.

How This Started

Five years ago, I started a content channel about AI tools. I wasn't on a mission. I wasn’t on a mission. I was a generalist with a lot of ideas and not enough time, skills, or leverage to execute them. Then I found tools that changed that. Suddenly, one person could do what used to take a team

That shift hooked me. So I started sharing what I was learning. I needed a name. I thought: I’m helping people digitally. There’s a thing called a Good Samaritan. So… Digital Samaritan.That was it. Took me about thirty seconds. I didn’t think much of it at the time.

Looking back, I think I underestimated what I was building.

The Thing That Worries Me

AI is a transformational technology. If that sounds obvious, it’s because we’ve been saying it for a while. But I don't think we've really sat with what that means. If this technology is as disruptive as we think it is, it's going to have a massive impact on people's lives. The people who know how to use AI will be able to do the work of five, ten, even twenty people. The people who don’t will be competing for whatever’s left.

That shift is already happening. And the gap is getting wider every day.

So here’s what I believe:

The Realization

I didn't sit down one day and decide to have a mission. It just occurred to me. Like something that had been true for a while but I hadn't put words to yet.

I want to teach one billion people I know how that sounds. Trust me, I've asked people close to me: is this cringe? Is this weird? But here's the thing — this actually resonates with me in a way nothing else has. I think I've found my calling, and Iknow that sounds like voodoo, but I mean it.

Ever since I had this realization, I've been waking up before my alarm. My alarm is set for 6:30 AM and I'm already up. Not because I have to be. Because I want to get to work. Everything about how I create content — what I talk about, how I position it, who it's for —suddenly has clarity. Like all the pieces were already there and I just needed to see what they were building. And the name I picked on a whim five years ago? It was pointing here the whole time.

What "One Billion" Means

When I say one billion people, I mean one billion impressions of free educational content every year. Across every platform. TikTok, Instagram, YouTube, LinkedIn. The newsletter. The free guides. Free courses. The free webinars we're going to run. Every view, every read, every person who watches a 60-second video and learns something they didn't know — that counts.

And it's not just volume. The content has to meet people where they are. It has to be honest. It has to show what works, what doesn’t, what’s hype, and what’s worth paying attention to. To your learning style, what you need, when you need it. And it's honest. You need to know what the technology can do, but you also need to know what's hype, what's a scam, and where the risks are. There's going to be a lot of people trying to take advantage of the AI wave. Part of education is teaching people how to not get burned.

The Paid Content Question

If the mission is free education, why is some content behind a paywall? Fair question.

The free content is for everyone.

How to use the tools. How to think about AI. How to not fall behind. That will always be free. That's the mission. That's not changing.

The paid content is for a different use case.

It’s for people who want to use AI to drive real outcomes. Increase revenue. Replace workflows. Scale without adding headcount. That content has direct financial ROI. It pays for itself. And more importantly, it funds everything else.

Every paid subscriber makes it possible for thousands of others to learn for free. That's the model. I could have done what a lot of creators do — paywall the best stuff and give away the scraps. But then the people who need this education the most, the ones who can't afford another subscription, would get the least. And that's the opposite of what Digital Samaritan means.

What We're Building

This isn’t one channel or one format. It’s an ecosystem.

Short-form content that meets people where they already are. A newsletter that goes deeper. Guides and courses that build real understanding. Live sessions that make it hands-on.

All of it aligned to the same goal.

For businesses that are ready to invest seriously, the paid tier will be the most practical, no-fluff resource they can subscribe to.

Everything else stays open.

This Is What I'm Here to Do

I didn't plan any of this. I started a channel, picked a name in thirty seconds, and kept showing up. And somewhere along the way, a mission found me.

One billion people. Every year. Free.

Because if AI is going to change everything, then everyone deserves to have a chance to understand it. Not just the people who can afford to.

If you're reading this, you're already part of it.

— Kushank